The Boutique Hotel Budapest, previously known as Boutique Hotel Zara, has officially been rebranded under a new name: Charm Hotel Budapest. Operated by Zeina Hotels, this property was the first boutique hotel in Hungary, opening its doors in August 2006. At the time, it set a new trend in the Hungarian market, introducing the concept of urban lifestyle hotels, including design hotels, boutique hotels, art hotels, and hipp hotels.
Introducing Charm Hotel Budapest
The 72-room hotel, now known as Charm Hotel Budapest, embraces its new name to reflect its unique charm and distinctive qualities that set it apart from other hotels in the area. Despite the name change, both the hotel’s branding and its dedicated team remain the same, continuing their commitment to excellence. The rebranding aims to ensure the hotel stands out even more in an increasingly competitive boutique hotel market.
Prime Location in the Heart of Budapest

Located in the vibrant city center, Charm Hotel Budapest offers guests a prime location near the bustling Váci Street shopping district, the iconic Central Market Hall, and the recently renovated Liberty Bridge. The hotel benefits from excellent transport connections, making it convenient for both leisure and business travelers. Additionally, it’s surrounded by the city’s finest shops, charming cafés, trendy restaurants, and lively entertainment venues, with landmarks like the renowned Gellért Baths just a stone’s throw away. The hotel is also only a short walk from the banks of the Danube River, further enhancing its appeal.
Zeina Hotels’ Commitment to Exceptional Hospitality

The slogan of Zeina Hotels, “Enjoy the hospitality!”, encapsulates the company’s mission to create a welcoming, homely atmosphere for all guests, whether they are visiting for leisure, business, or conferences. Charm Hotel Budapest, with its new name, continues to deliver on this promise, providing exceptional service in a truly unique urban setting.
